Question 1

What is Local SEO?

Accepted Answer

Local Search Engine Optimization (or local SEO) is the process of ranking websites through geo-targeted keywords, localized content, citation building, and claiming local business listings. Local SEO is an effective strategy for local mom-and-pop shops, brick-and-mortar stores, or businesses with physical locations that operate in a specific area.

Question 2

How does local SEO work?

Accepted Answer

Local SEO helps the website be more visible to customers within their geographical area, so they appear as the most relevant on local search results. This happens when search engines pull business information from different sources, such as online directories, local newspaper websites, blogs, local forums, and review websites. Websites rank well on local search results through the following elements: proximity of the business to the search user, the relevance of the business to the search query, and prominence or what customers say about the business.

Question 3

What is the difference between Organic SEO and Local SEO?

Accepted Answer

Local SEO targets a local niche meaning your target market is within a few miles from your business. Additionally, your online presence is designed to bring foot traffic to an actual establishment. By contrast, the online presence of a business interested in Organic SEO is designed to generate revenue online or establish a wider audience therefore, Organic SEO targets a much larger audience geographically.

Question 4

Why is Local SEO important?

Accepted Answer

Local SEO can help businesses become more discoverable to their customers. This is supported by a few stats:50% of users doing a local search visited a physical store within a day.18% of local searches on mobile lead to a sale within a day.78% of users say they search for a business’ location before visiting their physical store for the first time.

Question 5

How much does local SEO cost?

Accepted Answer

Local SEO costs can range from $100 to $5,000 per month. This will depend on the inclusions of the service: on-page SEO, localized content optimization, backlinks and local citation building, review management, and Google My Business setup and optimization. Talk to your local SEO provider to determine the scope of the services and align the cost with your budget.

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