Search Engine Optimization
SEO, or search engine optimization, is a set of strategies and techniques that help to improve a website's visibility and ranking on search engines like Google. Essentially, SEO refers to the various ways that information on a website can be made more discoverable and appealing to search engines. Some common strategies used in SEO include keywords, backlinks, and quality content. By focusing on these three approaches, it is possible to increase traffic to a website and drive more leads or sales opportunities. Ultimately, understanding what SEO means and how to use it effectively can be key for businesses looking to succeed online.